An Overview of Video Production
In today’s visually-driven landscape, the power to communicate through video is more essential than ever. But what exactly is involved in...
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What is Digital Content & PR Seeding?
Digital Content & PR Seeding is a promotional tactic that is used by marketers to help your brand increase online presence. A news release is issued by companies like yourself to gain media coverage around an announcement, winning an award, a new hire, like a business or product launch or a rebranding initiative. This is done through publishing on well-known news outlets to boost organic rankings, sales, social followings, engagement etc. This type of strategy is measurable and tangible which makes it easy to track and implement.
What’s the difference between traditional PR and digital PR?
Traditional PR are your general press, niche printed publications, TV and radio, while Digital PR are websites, social media platforms, blogs, influencer campaigns, online news and video portals. Digital PR Seeding has a multitude of channels available for brands to tap on. By tapping on the wide span of PR tactics, we would be able to help you achieve your goals.
General News Release
General News is the most generic way of traditional coverage in online media. This allows brands to introduce their company to gain awareness. Additionally, contents can also be broadcasting awards and achievements to acknowledge the hard work of employees as well as give the word an update. This type of seeding often has an asset at its core, when done well, it can capitalise on a broader set of KPIs. Both B2B and B2C businesses can publish whatever they think is “newsworthy” which may help to raise their SEO rankings.
Launch News Release
Launch News helps your company to introduce a new product, service or campaign. Sufficient media coverage would be needed to capture the attention of your target audience. This format of digital PR seeding is similar to General News Release, however with more emphasis on timeliness. Such a release would help to create a sense of urgency, by introducing your brand’s special features, potential customers will surely get interested in your brand.
Event News Release
An Event News Release informs existing and potential customers about upcoming events that your company would be hosting. This type of news release clearly explains the details of the event, in view of getting the general public to learn about them. Having such news releases is one of the most reliable ways to get the media's attention as well as an effective way to create interest around any corporate news in a factualand efficient way.
Expert Position News Release
Expert Position News Release is a type of public statement that builds an individual’s brand credibility in a particular field. The goal is to position the individual or organisation as a go-to source of information for the media to contact in the future. This individual would be someone with a more professional image to handle certain news releases and some type of third-party verification of expertise. This would allow the brand to gain credibility and gain the trust of your customers.
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If you're not sure what kind of content or marketing tactics are right for you and your business, we can help you figure things out. How about a coffee meetup with our consultant team? We provide solutions and expert services that can be quantified, measured and differentiated across the entire journey so you can connect with your customers wherever they are, in whatever way suits them.
Advantages of Launching Digital PR Seeding
Digital PR Seeding helps to build your brand’s identity. By creating regular news stories and news releases, it allows you to build your target audiences through well-planned on-site assets. This is essential in expanding your circle of target audience. This also earns news links to your website and improves your organic ranking in SEO. This other outlet allows your brand to be known even in the general audience market which in return increases your brand’s visibility.
Stay In Front of Target Audience
Part of launching an effective Digital PR campaign is knowing your target audience and what platforms they are usually on. Digital PR Seeding offers an effective way to reach your target audience in the most authentic and newsworthy way that does not feel like an advertisement. The key objective is to get your consumers to be consuming content while going about their regular day. Having such content to be seen by your target audience would cause a longer-lasting effect on brand recognition. When they start to associate themselves with your brand, that is when the relationship grows which leads to brand loyalty and sales.
Boost SEO Performance
Digital PR Seeding is a valuable tool to boost the SEO profile of your website. Whenever your brand publishes content from a media publication, it links back to generating traffic to your website. This creates powerful backlinks to your website which passes on positive link juice. The level of coverage you get with your press releases in online news sites has a significant effect on your recognition in search engines. Additionally, writing SEO-compliant news releases may also increase your website traffic and ensure search results to your advantage.
Reliability & Reputation
With many prestigious publications building trust among their target audience, with more news releases featuring your brand, would allow your brand to increase visibility, reputation and branding effectiveness. These prestigious publications would allow your company to be perceived as an expert in your industry. Other than positive impact on your reliability, image and reputation, news releases also help your brand to be recognised in your industry and business circle which creates a positive perception within the organization as well.
Social Engagement
Digital PR Seeding typically assists businesses to create great opportunities to drive engagement on social media and strike up conversations among their target audiences. With news releases, it allows your brand to know your audience well and to be able to get conversions which is a sign of successful social engagement. Thus, it all comes down to knowing your target audience and knowing the right time and right place to catch their attention. By hooking onto their interest and when your business gets it right, social becomes another channel to drive further value.
Looking for Help in Content Creation Too?
Seeing is believing, and for many people the deciding factor of whether or not to commit to your product/service relies on the ability to witness it in action.
Customers are 81% more likely to purchase after having seen a demo video and 4 times as many customers prefer watching an animation video demonstration than reading text. Our animation design and production services are designated to provide an engaging video marketing experience to your target audience.
ANIMATION PRODUCTION
VIDEO PRODUCTION
Corporate & product videos about your successful stories allow you to create a sense of trust and authenticity. The ability to share video related to your business allows for an exponentially larger audience to be reached.
These videos are not limited to product and service demonstrations but can be presented as testimonials, behind-the-scenes, and sponsored events that allow you to build a strong relationship and interaction with your customers.
Improve Your Ad Performance with Machine Learning!
SOFTWARE DEVELOPMENT
Online is increasingly the first and often the only outlet used to gather information. The importance of an appealing, user-friendly functions website and software solutions are undeniable in the tech era, yet their capability in streamlining and automating time-consuming, manual tasks must not be overlooked.
We integrated the latest web technology into our digital and video marketing campaigns to boost the performance for our clients.
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